7 Proven Google Ads Strategies to Maximize ROI
When it comes to digital advertising, Google Ads is one of the most powerful tools available. But throwing money at ads doesn’t guarantee success. To truly see a return on your investment (ROI), you need a smart, strategic approach. Here are 7 proven Google Ads strategies to help you get the most out of your ad spend. 1. Use Specific, High-Intent Keywords Not all keywords are created equal. Broad terms may bring in traffic, but high-intent keywords—those that indicate the user is ready to take action—convert better. For example, “buy running shoes online” is more valuable than just “running shoes.” Use tools like Google’s Keyword Planner to find these high-converting phrases. 2. Implement Negative Keywords Just as important as targeting the right keywords is excluding the wrong ones. Negative keywords help filter out irrelevant traffic. Highlight story casino news + write for us loans + write for us law and justice + write for us commercial property + write ...